Time for Tŷ… and for opportunity
It has been an exciting start to the month as we officially took over a new hotel on 1st July after acquiring the former Hampton by Hilton at Magor.
The acquisition marks a new departure for The Celtic Collection as the first mid-range hotel to join our portfolio and, to differentiate the offering from the five-star Celtic Manor Resort, we have launched a new hotel brand.
Situated five miles east of Celtic Manor, along the M4 motorway at Junction 23A, the former Hampton by Hilton becomes the first Tŷ Hotel owned and managed by our expert team.
Tŷ (pronounced “tee”) is the Welsh word for “house” and reflects the hotel’s essential accommodation designed for easy, short stays.
Tŷ is aimed primarily at travellers with a purpose who are looking for a simple room for the night, or maybe two, while they attend a meeting or event, or are simply travelling through. They might be going to a business meeting, conference, concert, family get-together or sporting event.
What they want is an easy check-in, good wifi and great coffee – no distractions, just what they need and nothing they don’t.
We know the demand for this type of comfortable and essential accommodation is strong already and that demand will only increase when we open International Convention Centre Wales later in the summer.
With this hotel located just five miles from Celtic Manor, we will have another attractive alternative for people attending and working on events at the Convention Centre, as well as at other event venues across South Wales.
We’re excited about launching this new brand and plan to open more Tŷ hotels in the future. Watch this space!
There was another piece of welcome good news last week with the UK Government’s announcement of a new Tourism Sector Deal. Government departments have been working with VisitBritain to negotiate and develop an ambitious set of commitments.
These include pledges to create tens of thousands more apprenticeships within the industry and a mentoring programme to make employees more likely to remain in the sector. Both are essential to address the skills gap within the industry and the chronic problems of staff retention that the sector suffers from.
We were delighted to be invited to submit a case study on Celtic Manor’s business growth and investment in ICC Wales to support the Sector Deal document and its ambitions to grow the tourism industry.
Alongside the Sector Deal, the UK Government also published an International Business Events Action Plan. The Action Plan outlines in detail how the Government will support the business events industry in attracting, growing and creating international business events to further reduce the impacts of seasonality on the tourism sector.
This is perfect timing as we prepare to open ICC Wales and maximise this unprecedented opportunity to develop Wales as a true destination for business events.
Taken together, the Sector Deal and the International Business Events Action Plan will ensure the UK tourism industry can continue to grow inbound visitor numbers by an estimated 23% by 2025.
This is a welcome commitment and underlines what an opportunity we have to continue to grow the tourism industry in Wales.