Celtic Manor Named Ultimate Golf Resort

Category: News, Up Your Game

Just 24 hours after the star-studded Academy Awards in Hollywood, Celtic Manor was able to celebrate success in the golf service industry’s own ‘Oscars’ … in Birmingham.

For the five-star golf, spa and leisure resort was awarded the title of ‘Ultimate Golf Resort’ at the fifth annual 59Club Service Excellence Awards, held at the Forest of Arden Marriott Hotel & Country Club.

The event, compered by BBC sports presenter Dan Walker, is designed to reward the top golf venues across all business elements – sales, service, operations, retail and management. And 59Club’s industry benchmark, the Gold and Silver Flag Awards recognise the finest membership clubs and commercial venues. 

In total 14 awards were given out, celebrating the achievements of the very best individuals, teams and venues within the golf industry, while another 17 golf venues saw their commitment to continued quality recognised with the award of a prestigious ‘flag’ – with Celtic Manor among just four resorts to achieve the required standard to receive a gold flag.

Celebrating Celtic Manor’s success, Director of Golf, Spa and Leisure Will Hewitt said:

We are delighted to receive this fantastic award as the Ultimate Golf Resort from the golf industry’s Oscars and to retain our coveted Gold Flag status for the third year running. It is recognition for all the hard work done by all our golf teams to deliver an outstanding guest experience for the nigh-on 100,000 golfers that play the three courses at the Resort annually.

Simon Wordsworth, chief executive at 59Club and a fellow of the PGA, said: “Once again we had a tremendous evening which allowed us to not only recognise the efforts of people within our industry, but also to network and meet them on a social level. As always there is a lot of congratulating going on but it’s clear that those present were impressed and, often, inspired, by the success of their peers. Our congratulations go out to the team at Celtic Manor. It’s a great honour for 59Club to be able to host this event which is now a fixture in the industry calendar and very popular with those working in golf.”

59Club is fast becoming the industry standard for measuring and comparing customer-service levels and analysing all key revenue streams for golf venues, and is committed to the on-going development of club managers and PGA professionals.

The unique benchmarking and training service has already benefited hundreds of PGA members and golf course operators. The services include a series of mystery shopper recorded-enquiry calls and live visits, followed up with regular analysis and training to ensure venues can identify trends and compare, improve, or maintain, service standards.

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